Fresno Leader

Fresno County spent $17,570,200 on men's collegiate football teams in 2023, an increase of 15.3% over the previous year, according to the U.S. Department of Education.

This translates to roughly 25.9% of all spending for sports teams at the six universities in the county during the 2023 season.

The average sports expenses at Fresno County have grown 73.1% since 2010.

College football is one of the biggest sports in the U.S., with some college teams eclipsing NFL teams in terms of attendance and profit.

In 2022, after a decades-long fight, student athletes nationwide gained the right to profit from their names, likenesses, and images as a result of a flurry of new state laws and an NCAA policy change.

Year	Football Team's Expenditures	% from grand total sport team expenditures
2023	$17,570,200	25.9%
2022	$15,242,393	25.9%
2021	$9,407,420	20%
2020	$13,965,156	23.4%
2019	$17,392,231	27.1%